Day One

24/01/2017

8.30am- 10.00am

Masterclass A: Data Governance – Establishing The Foundation Of A Data-Driven Organisation

With the adoption of a new business model around Big Data and Analytics in Central America, the early adopters have faced difficulties when implementing structural change around data collection, data management and storage, data ownership and stewardship, data security, amongst many others. By developing clear Data Governance guidelines and strategies, these companies have begun leveraging… Read more.

Speaking
Gabriel Siler Buksztein
LATAM Director of Business Intelligence & Data Analytics - PepsiCo

10.30am- 10.45am

Chair’s Opening Remarks

Speaking

10.45am- 11.15am

Keynote Presentation: Why Are The CDO And CAO Important? Why Your Data Analytics Strategy Would Be Better Off If They Are In Charge?

Defining the responsibility’s scope and the role’s guideline of the CDO/CAO in a data driven organisation. Why it is important to have a leader, both with technical (IT) and business expertise (BI), to champion your Big Data initiative? A new strategy around analytics demands the appointment of an ultimate decision maker to coordinate, manage and… Read more.

Speaking
David Delgado
Chief Data Officer - Banorte

11.15am- 11:45am

Keynote Presentation: Unleashing The Potential Of Big Data And Analytics In Your Organisation

Why data needs to be considered one of the most important assets in the technological era? Big data, by itself, will not give you the next big business breakthrough. It is imperative to centralise your data assets, construct an analytic infrastructure around it and determine clear business strategy to leverage it. Exploiting the commercial opportunities… Read more.

Speaking

11.45am- 12.15pm

Keynote Presentation: Developing a Clear Data Strategy for the Digital Age

The Chief Data Officer (CDO) is quickly becoming a pivotal member for organizations across the globe. This rapidly emerging role is characterized by the breadth of its influence and involvement across the organization, agility to transform as markets demand, and twenty-first century innovation. Learn how CDOs can provide a competitive edge in today’s digital market… Read more.

Speaking
Dr. Somesh Nigam
Vice President Information & Data Governance and Health Informatics - IBM

12.15pm- 12.45pm

Panel Discussion: CDOs And CAOs Their Crucial First Year In Central America – Lessons Learned

An insight into the early months of the CDO and CAO roles in Central America. The importance of short term gains and ensure long term success. Facing the difficult task of creating a specific metrics that tie the activities of their role to measurable business outcomes. Why information sharing and transparency amongst your teams and… Read more.

Speaking
Giulianna Carranza
Director Business Analytics Unit - Yanbal International
David Delgado
Chief Data Officer - Banorte

1.45pm- 2.30pm

Discussion Group 1A: Strategies For Sourcing Data Services – Buy Or Build?

Launching the business case for leveraging internal resources versus building your internal data capabilities. Evaluating the potential of disruptive technologies such as machine learning, predictive analytics and real time on business functions. Evaluating the current options available and methods to educate and bolster your capabilities.

Speaking
Misael Lazo
Sub Director Analytics Models and Business Intelligence - Scotiabank
Jorge Fuentes Vega
Digital Analytics & Big Data Director - TV Azteca

1.45pm- 2.30pm

Discussion Group 2A: Developing A Clear Data And Analytic Strategy For Your Business

Take a design approach that focuses on real business problems. Consider what questions you want to ask your data and prioritize the ones that will deliver the biggest ROI. Why is it important to raise expectations of better results from an enterprise information management strategy?

Speaking
Miguel Angel Lizárraga Pérez
Subdirector de Implantación América - BBVA Mexico
Dr. Felipe Gomez Rigalt
Customer Strategy Officer Director - Banco Azteca

2.30pm- 3.15pm

Discussion Group 2A: Monetising Data As A Business Asset

How to determine what information can add business value, drive efficiency or improve risk management. Extracting hidden insights and outcomes from your organisation’s unstructured data. Leverage data to predict changes in the marketplace.

Speaking
Misael Lazo
Sub Director Analytics Models and Business Intelligence - Scotiabank
Miguel Angel Lizárraga Pérez
Subdirector de Implantación América - BBVA Mexico
Dr. Felipe Gomez Rigalt
Customer Strategy Officer Director - Banco Azteca

2.30pm- 3.15pm

Discussion Group 2B: Data Governance: Vertical And Horizontal Policy And Practice

Data governance to become a principle business vertical, rather than a single project initiative. Promoting the value of data from every angle: top-down, bottom-up and engage simultaneously influencers and owners. Understand who are the data stakeholders, how they are related to, what is your data ecosystem and how to better manage it.

Speaking
Giulianna Carranza
Director Business Analytics Unit - Yanbal International
Geldard Valle M.
Director Técnico de Ventas - Veritas México y MCLA

3.15pm- 3.45pm

Keynote Presentation: Data Virtualization: Fast Data Strategy in Fragmented Digital Environments

The majority of large companies today are unable to manage the amount and variety of data they collect because they are still using traditional integration processes. Constant movement of data from one place to another results in delays in business decision-making. Data silos and their impact on the informational and operational areas of the company…. Read more.

Speaking

4.30pm- 5.00pm

Keynote Presentation: Building Internal Bridges With Business Lines To Create A Culture of Mature Analytics

Harmonizing the analytics and business functions to capitalise on the strategic and tactical benefits that come with a data-driven approach to problem solving. Defining the reality of becoming an analytics driven organisation within today’s market. Building a Big Data environment that delivers a competitive edge with in-house expertise.

Speaking
Juan Cumbrado Grande
Chief Information Officer & Chief Process Officer LATAM - Mapfre Seguros

5.00pm- 5.30pm

Panel Discussion: Overcoming Reluctance To A Data-Driven Culture

Why an analytic and a scientific approach are so important to understand your data business potential? Building trust and relationships within your organization while coping with high expectations and limited knowledge around information management by business users. Debate the impact of traditional corporate structures and the potential disruption to delivering innovation.

Speaking
Gabriel Siler Buksztein
LATAM Director of Business Intelligence & Data Analytics - PepsiCo
Roberto Hernández
Chief Data Officer - WPP

5.30pm- 5.45pm

Chair’s Closing Remarks

Speaking