Dr. Felipe Gomez Rigalt

Dr. Felipe Gomez Rigalt

Job Title: Customer Strategy Officer Director

Company: Banco Azteca

Dr. Rigalt is an experienced marketer and data professional with over 15 years of experience in the financial industry. He is currently in charged of building the Customer Experience department at Banco Azteca. Under his tenure, the department seeks to accelerate growth through acquisition of new customers, and improve cross selling and upselling. Hi also is spearheaded the Digital Marketing Model for differentiating market segments and improving profitability and analyzed lending patterns and identified characteristics of segments in order to develop integrated commercial strategies through Customer Experience Omnichannel Strategies.

Speaking at the following:

1.45pm - 2.30pm
Discussion Group 2A: Developing A Clear Data And Analytic Strategy For Your Business

Take a design approach that focuses on real business problems. Consider what questions you want to ask your data and prioritize the ones that will deliver the biggest ROI. Why is it important to raise expectations of better results from an enterprise information management strategy?

2.30pm - 3.15pm
Discussion Group 2A: Monetising Data As A Business Asset

How to determine what information can add business value, drive efficiency or improve risk management. Extracting hidden insights and outcomes from your organisation’s unstructured data. Leverage data to predict changes in the marketplace.