Roberto Hernández

Roberto Hernández

Job Title: Chief Data Officer

Company: WPP

Roberto Hernández is the director of the DATA team at Havas Media Mexico, and is one of the few Chief Data Officers in the country. Under his leadership the company has shift its cultural mindset to apply a more profitable and effective the media investment approach.

He has over 10 years involved in technology development, focused on innovation and communication. He also has worked as a JAVA/SQL developer and has performed various roles within the data environment with a broad vision of technological schemes to be applied in communication.

Speaking at the following:

5.00pm - 5.30pm
Panel de Discusión: Sobreponiéndose a la reticencia de una cultura motivada por los datos

¿Por qué una aproximación científica y analítica es tan importante para entender el potencial económico de sus datos? Cómo crear relaciones y confianza en su organización, mientras cumple con expectativas altas y tiene un conocimiento limitado sobre del control de la información al interior de la empresa. Debate sobre el impacto que tienen las estructuras… Read more.

5.00pm - 5.30pm
Panel Discussion: Overcoming Reluctance To A Data-Driven Culture

Why an analytic and a scientific approach are so important to understand your data business potential? Building trust and relationships within your organization while coping with high expectations and limited knowledge around information management by business users. Debate the impact of traditional corporate structures and the potential disruption to delivering innovation.

9.45am - 10.15am
Presentación: Adaptándose rápidamente a un mercado competitivo

Adoptar una mentalidad de “Startup”, que permite una mayor agilidad y flexibilidad estructural, permite sacar el mayor provecho de la gran oportunidad que ofrece el análisis de datos Cuando las políticas internas obstaculizan la monetización de sus datos, ¿qué tan importante es el rol de los CDO y CAO para promover un cambio en la… Read more.

9.45am - 10.15am
Keynote Presentation: Adapting Fast To A Competitive Market – Changing Your Cultural Mind Set to Utilise Data

Adopting a start-up mentality that allows a more agile and flexible structure that embraces the vast opportunities that data analytics offers. When internal politics are roadblock to monetise your data, how vital is the role of the CDO & CAO to drive change in the marketing industry? Realise the potential of a customer centric model:… Read more.